Grow your eCommerce base in a cost-effective manner

It’s a daunting task in itself to set up an eCommerce business, and running it strategically takes the challenge up a notch. This is why it is recommended to seek professional help to set up and manage an eCommerce site for maximum profit. But this in no way means that you can do nothing to grow your customer base.   

In today’s post, we are going to talk about expanding your eCommerce base with some cost-effective and practical tips:  

One-up your email game  

No longer is your target audience interested in what you’re offering unless you’re adding value to them by clicking on your email. Personalization is the key. Offer them a gift voucher or a free subscription string gauge them towards your products and services. Nudge them to sign up forms and offer them relevant products. Tell them about your soon-to-be launch and pique their interest so that they keep a tab on what you are offering.   

Remember the basics  

There are certain non-negotiable activities that you have to perform to ensure your website has consumers coming to it. You need to make sure that you are posting consistently. You need to invest in a customer support channel or have a team at the beck and call to resolve any and every issue most promptly. Don’t forget to add images and videos to your site, as they play a significant role in engaging the audience.

Focus on User Generated Content

User-generated content is the town’s talk and is one of the most cost-effective manners of bringing the target audience’s attention to your brand; with proper permission and following the protocols, post and promote the content of the users who are your customers. This will boost the post engagement, which will be a win-win for both your brand and the customer you are posting a picture of.  

Check the navigation  

Test your e-Commerce site and see if there are any navigation issues. Some of the common navigation issues in a website are loading time, no drop-down menu, cluttering the page with too many products and services. Rectify these errors to ensure a smooth and enriched customer experience.   

Conduct a closeout sale for slow-selling items  

If your website has certain slow-selling items, it’s time you identify them and sell them by declaring a sale. This will prove significant in engaging the audience, which will further increase your customer base.   

Offer free shipping  

How can free shipping be a cost-effective way of increasing my customer base, you might ask? Well, offering free shipping will benefit your business in the long run. Customers are always on the lookout for brands that offer free shipping or have this in their promotions. They are more likely to shop from such sites and recommend them to their friends and family. This will maximize your return on investment.

Minimize card abandonment

There are multiple reasons why customers abandon the cart after filling them with their favorite products. One of them could be the hidden charges or you disclosing massive shipping charges at the end, for which we suggest you implement transparency in your system. Another reason could be a long process to checkout, which can irritate customers. This can be simplified with a user-friendly navigation system.   

Implement these cost-effective steps to expand your consumer base, and for the rest, you can always rely on professionals.